Nonsense coming out of evolutionary psychology


Opinion reads: Marketers might not know the evolutionary reasons that drive such commercial realities but they are well aware that consumers possess universal commonalities. Across cultures, when peddling beauty-related products, advertisers use endorsers who have highly symmetric faces. Around the world, online female escorts are advertised as possessing the universally preferred hourglass figure. Globally, religious narratives, cosmetic companies and self-help gurus offer solace and hope to assuage the exact same set of Darwinian-based insecurities (e.g., mortality, mating concerns, parental worries, status angst).

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